With curiosity as my compass,
I embark on creative adventures beyond the ordinary.

ART DIRECTOR / DESIGNER

I transform briefs and data into treasure maps of creative possibilities. Balancing quality creative, audience needs and investor goals – guiding projects toward shared success.

Get to know me more or scroll to see my work.

CEIDER

Hennepin Healthcare's Center for Infectious Disease Research Division

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PROBLEM

Viewing themselves as community advocates rather than just scientists, this team fights the stigma around 'Infectious Disease” and needed help connecting their passion with like-minded opportunities

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SOLUTION

A more approachable, emotive name and branding to appeal to audiences while working well under, and alongside, other brand families. This gives the specialty programs living under CEIDER more presence and bigger impact with the community

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DELIVERABLES

Logo, icon series, brand and digital strategy, business collateral

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ROLL / AGENCY

Concept generation, design/art direction and production as freelancer

Revolution

Coffee shop

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PROBLEM

New brand in town wanting to make a big social splash to help support the growth of Black River falls’ Main Street community

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SOLUTION

Create a brand that is bold, modern and attractive to interstate traffic while still backed by support of the locals

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DELIVERABLES

Logo, Storefront marketing, Storefront Signage, E-commerce Website

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ROLL / AGENCY

Concept generation, design/art direction and production mgmt. at DUZ Creative

Mad Hop Brewhouse

Award winning craft brewer

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PROBLEM

Looking to differentiate and support growing interests

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SOLUTION

Build credibility through packaging and merchandise while creating opportunities for custom scalability

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DELIVERABLES

Brand extension, Packaging, Swag

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ROLL / AGENCY

Concept generation, design and art direction, pro bono/time donated

Newborn Foundation

Non-profit advocates for newborn screening

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PROBLEM

In dire need of awareness and backing for a cause created out of necessity on an extremely emotional level

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SOLUTION

Mindfully juggle budget and time with a phased approach at generating brand assets and event collateral, maximizing how efficiently they get in front of potential investors

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DELIVERABLES

Event collateral, website, brochure, reports

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ROLL / AGENCY

Concept generation, design/art direction and production at Ansley Shea

IMPACTING

50 million+ babies
15 countries

CPSI

Community healthcare technology solutions

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PROBLEM

Struggling with identity and differentiation after several company mergers and acquisitions.

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SOLUTION

Establishing a new segment in the market. Taking them from a healthcare IT company to a community healthcare company

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DELIVERABLES

Brand Strategy, Brand Extension, Print/Digital and DM Awareness Campaigns

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ROLL / AGENCY

Concept generation, design/art direction and production at DUZ Creative

CPSI Pre-Scroll Banners way over-performed! The second highest CTR of any pre-scroll we have run.

- Sales director of publication

TruBridge

Healthcare financial services

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PROBLEM

Harsh times means audiences were frozen in fear from decision making

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SOLUTION

To empathetically stress they are not alone and how better financial self-care means a healthier community for everyone

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DELIVERABLES

Brand Strategy, Brand Extension, Event Marketing, Website, Landing Pages, Print and Digital Awareness Campaigns

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ROLL / AGENCY

Concept generation, design/art direction and production mgmt. at DUZ Creative

963% increase in click-through rates in one year

213% increase in website traffic year-over-year

QUALIFIED

Non-profit supporting community re-entry for sex traffic survivors

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PROBLEM

Two non-profits merge and struggle with brand awareness in a culturally sensitive industry

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SOLUTION

Create a launch campaign to build brand awareness while growing local and professional connections as allies for the cause

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DELIVERABLES

Brand Strategy, Brand Extension, Digital Brand Launch Campaign, Social Templates

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ROLL / AGENCY

Concept generation, design & art direction, pro bono/time donated

Siteimprove

Digital performance reporting platform

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PROBLEM

The audience needed help breaking old habits, a better understanding of how to interpret today’s data and help foreseeing what could come tomorrow

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SOLUTION

Connecting on an aspirational level conveying a simpler message of the untapped opportunity of your digital data

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DELIVERABLES

Direct Mail Campaign

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ROLL / AGENCY

Concept generation, design/art direction and production mgmt. at DUZ Creative

LOGOS

ABOUT

She gives the client a “reason to believe”.

– Agency Vice President

Armed with a passion for strategic insights, I adapt to any tool, any process, any challenge – as I navigate ever-changing landscapes.

Those who have teamed up with me appreciate my unstoppable drive and infectious enthusiasm for creative problem-solving.

Bringing a fearless blend of creativity and structure, I help craft clients that don’t just capture attention—they leave lasting impressions.

She's always willing to jump in and take action.

– Agency Senior Vice President

AI - STATEMENT OF INTENT (Current as of Dec. 2024)

Content generated by Artificial Intelligence (outside of Adobe® products) is currently used to help edit original content and/or as a starting point for thought generation. AI is also being use for workflow and process efficiencies.